Saturday, February 18, 2012

Life as an Apple Authorized Reseller

There are 361 Apple Stores around the world, but not every city is big enough to have one. To bridge the gap, Apple has a network of “authorized resellers.” Dylan Love has written a profile of one of them.

A few interesting tidbits from the article...

  • They make only about 10% profit on Apple products.

  • They make most of their money selling services and third-party accessories.

  • Apple won't open a new store in a given market, unless it can do $30 million a year in sales.

If that last point is true, then you can calculate the lower bound of their sales in any city, by multiplying the number of Apple Stores there by $30 million.

Read the article for more.